The Responsibility In Building Sales Tooling For Web3

It’s been awhile since we’ve shipped any products, services, or updates to our community and there is a good reason why:

As we started building the sales infrastructure for the decentralized internet, we realized that we have a tremendous amount of responsibility in how we come to market with our product and how we plan to contribute to the future of sales.

It would have been more straightforward and quicker for us to copy what has worked historically for B2B SaaS technology and create 3RM without vision or conviction about the future of the internet. As a result, our users could have had a tool months ago that was a brain-dead clone of a successful web2 product utilizing a Sans-Serif font and gradient background.

That would be lazy.

We’ve had to make a lot of decisions as a company in order to ensure that we don’t break the fragility of industry. Optimizing for speed and ease could have irreversibly broken the trust and development that are slowly taking shape in a beautiful globally decentralized user-owned internet.

In shaping our vision as a company, we are taking the time to make deliberate decisions to set the standards for sales in web3 and avoiding the mistakes that plague web2. We know what we don’t want to become while working on our voice for what we will create.

In web2, you can use software to generate a list of prospective companies to sell to from a database of 60M companies public data. You can curate your results by funding, job posting, buying intent, and so much more.

From this list of companies, 259M employees are generated. Filter this list by their location, titles, responsibilities and more.

For a small fee (free even!) you now have access to these employees phone numbers, emails, and can reach out to them with personalized content specific to them directly from these applications.

There are hundreds of these companies in web2. Each profiting on the data of people without their permission or control.

Now, could you imagine this product being built for web3 but with the addition of the employees entire personal bank account information to this database?

Collecting users Twitter, Telegram, Discord handles would be the web2 equivalent of email + phone. Then, connecting your wallet and all of your on-chain activity?

This is wrong and a fundamental error in judgement that can quickly transform into a product which would be taken advantage of. We know this is real because we were building towards this future. We were building this director to compete with other companies that are coming out with products that mimic this example in addition to other web2 sales technology and we believe it’s a grave mistake for the space.

The integrity of cold outreach has never been worse and with phishing, scams, fraud, and other cons in the space it’s important that we build technology that empowers connection instead of discouraging it. To combat this future, we are moving carefully to ensure that we contribute positively in the long term to a space that we care so much about.

Our products will never do this and will focus on improving the space for the majority.

We are spending time with leaders in DID, ZK, and credentialing services to better understand the future and how our sales technology fits in to enable it. For us, this means focusing on user-ownership of personal information, privacy around identity, and shaping access control for participants in our ecosystem.

Our mission is to enable the current participants in the space and allow them to utilize the technology they prefer. 3RM wants to maximize the efficiency of coordination for better management relationships. We want to push web3 further with scalable and repeatable processes for teams to implement so they can project growth.

Success will be allowing users to participate while decided whether to remain anonymous, cold outreach is effective without vanity metrics (Twitter followers, location, or marquee names), and building technology that stretches the integration of the space beyond the conference circuit.

If you have an opinion or idea that you want to share about the future of business development, please reach out to or get involved with our community using any of the community resources in our header.  



As always we’d love to hear your feedback, ideas, and goals. Here are some ways for you to get in touch with us:

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